Our Mission is to Maximize Client Growth

Strategic Planning | Market Development | Go-to-Market Optimization

True North Advisory Strategic partnership

Unique team dynamic with direct operational experience at CEO, CTO, CFO, and board leadership roles in private and public companies

Top SaaS executives that have run billion-dollar market cap companies and led in critical areas including corporate strategy, 
sales and go-to-market, cloud and SaaS product engineering and operations, along with finance and back-office

Senior leadership experience in Communications Service Provider and Enterprise Communications Technology
including BroadSoft, Cisco, Polycom, IPC, and Tandberg

Extensive expertise working with venture capital and private equity companies and driving M&A strategies

Unparalleled experience building startups, navigating successful IPOs, and running public companies

Deep technical expertise across voice, video, and collaboration software technologies in both 
software and cloud-based SaaS delivery models

The True North Advisory team founded and built BroadSoft into a $2B industry leader in cloud Unified Communications and today provide strategic sales and marketing, technology, and financial business consulting services to entrepreneurs and startups in the SaaS and software space.

Our partnership brings together deep skills across business strategy, product development, deployment, sales and marketing, and financial management and a team taking a hands-on approach to help clients:

  • Define and detail winning go-to-market strategies
  • Develop market expansion plans to target new geos and verticals
  • Build successful, measurable, and repeatable sales plans
  • Create optimized product definition, positioning, and delivery model plans
  • Align strategy with finance, operations, and capital structure
  • Develop and support M&A strategies and due-diligence actions

Why Marina Growth Strategies


More than three decades in public, private equity owned, and venture-backed companies


Real world experience leading aggressive growth and building profitability in high-tech companies


Executive relationships across channel, enterprise, investment and emerging technology communities

What makes us different


CEO of two $1B+ market cap tech companies; served on 6 public boards; participated in 2 IPOs; leadership positions in large multinationals and early stage startups.


Access to companies delivering emerging technologies including artificial intelligence and cybersecurity, and companies delivering specialized consulting and investment services.


From concept development and business case analysis, to organization and infrastructure build out, to go-to-market execution, we stay engaged for optimized results.


Select Engagements


Strategic planning

Speed and optimize strategic business growth analysis, planning, and execution

Leverage our experience developing and executing strategic growth plans, leading global sales teams, building partner ecosystems, and driving M&A strategies.  Whether ramping sales teams, developing acquisition strategies, or optimizing product strategies, our collaborative approach is designed to capture key success metrics and generate detailed plans optimized for our client’s specific needs.

Market Development

Accelerate market penetration – direct, indirect, verticals, channels, geographies

Successful companies continually review and evolve their route-to-market strategies.   We assist clients to define the investments and strategies to maximize growth in existing markets and develop new routes to market including public sector, new industry verticals, new channels, and new geographies.

Go-to-Market Optimization

Develop and execute detailed and actionable go-to-market strategies and plans 

We bring hands-on experience driving go-to-market strategies for technology companies, including for cloud-based SaaS products. We help clients develop detailed action plans and secure buy-in from the executive leadership team and key line of business stakeholders.  We stay engaged to support clients throughout the planning and execution process to maximize success. 


We provide clients access to best in class resources through the breadth of industry relationships we have developed over our 30 plus years of experience


Clients leverage our access to expertise in technologies critical to developing and delivering differentiated cloud-based SaaS services. Our partners include companies specializing in analytics, artificial intelligence, cybersecurity, and other emerging disruptive technologies.


We work extensively with established private equity and venture capital companies across the US. These partnerships enable MGS to provide clients with unique insights into industry trends and emerging opportunities to help inform key strategy decisions.  


We bring established C-Level relationships with critical channel partners including the worlds largest communications service providers, distributors, and master agents, as well as global systems integrators, value added resellers, and managed service providers. 


The Marina Growth Strategies leadership team has extensive experience at leading technology companies including Cisco, IBM, Polycom, BroadSoft and more.

Headshot of Andy Miller

Andy Miller

Founder and Managing Director

Veteran technology-industry CEO Andrew M. Miller founded Marina Growth Strategies in 2018. Miller has previously served as CEO of teleconferencing companies Polycom and Tandberg. He has held senior positions at Cisco Systems and IPC Systems, has been a director on six public company boards, and has collaborated on two successful enterprise communications IPOs. 

Headshot of John Proctor

John Proctor

Managing director

John Proctor joined MGS in January 2020 after more than two decades in senior positions with industry leading telecom and software companies including Cisco, BroadSoft, IBM and General Dynamics. Proctor has a proven record of sales, marketing, and business development experience as well as years of operational work launching and growing cloud-based SaaS solutions.


MGS donates a portion of our revenue to the Andrew Miller Foundation which supports community leadership by increasing awareness and financial support for deserving, under-recognized Bay Area and national charities.

The foundation has contributed more than $250,000 to a variety of local and regional non-profit groups in the San Francisco area. Besides Miller’s own initial funding, the foundation raises additional support from other donors, with all funds raised going directly to selected charities or scholarships.

For more information visit:

Locations and contact

Image of North Carolina with a pin on the Triangle area including Raleigh, Durham, Chapel Hill, RTP, NC

San francisco, CA

Miami, FL

Raleigh/Durham, NC